Marketing Solutions for the Dealer Channel
Marketers are being asked to do more with less, and nowhere is the challenge more apparent than when managing marketing communications for a far-flung network of dealers. PODi has just completed an...
View ArticleINSIGHTS FOR SELLING TO THE FINANCIAL INDUSTRY
Caslon, the management company of PODi, the digital printing initiative, recently analyzed PODi case studies in the financial services industry to determine if there are common challenges and...
View ArticleCase Study: Children’s Art Project Reduces Costs and Increases Product...
Business Objectives The Children’s Art Project (CAP) is a nonprofit organization which raises money to help make life better for children with cancer. Funds are raised through the worldwide sales of...
View ArticleFive PRINT13 Software Solutions that Rocked My World
There were many, many solutions shown at PRINT13 and I’m sure I’ll offend companies by not mentioning theirs. Let me start by apologizing for that. It’s a big world and a small blog article; I really...
View ArticleHere’s a Sweet Solution to Streamline Print Production from Konica Minolta
My last blog started a discussion about the value print providers viewing their operations from a manufacturing perspective. Simplify unnecessary media or size options from mainstream products. Batch...
View ArticleWhen is Web-to-Print not Printing via the Web?
by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company A dozen years ago the idea of submitting print jobs over the web was a pretty innovative concept. Even as recently as...
View ArticleOne Printer’s Method to Successfully Grow Business with Marketing Portals
by Greg Cholmondeley, Workflow Practice Director, Caslon & Company The other day I had an interview with Walter Payne, who is the CEO of ImageMark Business Services, Inc. What a fascinating...
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